AG+-+Advertising


 * What are some tactics that are employed by advertisers?

Advertisers used many techniques to encourage people to buy their products. Some advertising tactics that companies use include:
 * "Weasel Words," which suggest a positive meaning without actually guaranteeing people that their product does what it advertised.
 * "Wit and Humor" is another technique that company's use. This is when a company persuades customers to buy their product through humor and entertainment.
 * "Magic Ingredients" is a strategy that suggests that some almost miraculous discovery's makes the product exceptionally effective.
 * "Band Wagon" which is a form of propaganda encouraging people to join the crowd and buy their products.
 * "Patriotism" says that if a consumer buys a product, then they are supporting their country. This strategy appeals to consumer's patriotic interests.
 * "Transfer" uses images, words, and ideas to make positive connotations and to make an association between a product and these qualities.
 * "Diversion" uses emotional non-sequitors to distract consumers from issues with a company's product.
 * "Plain Folks" suggests that a certain product is good for your "average guy", and that everyday people would enjoy this product.
 * "Facts and Figures" uses statistics, numbers, or graphs to back up a product's legitamacy and superiority.
 * "Bandwagon" is an advertising technique that uses people's desire to go with what is popular, new, and exciting. It shows that many people are enjoying a certain product or are going with a certain idea, and the consumer will not want to be left behind.

Julian